About Will Leach
Best selling author and Mindstate® Group founder Will Leach knows how it feels to hold your breath every time you launch advertising—and how crushing it is when the campaign you worked so hard on crashes and burns.
With over 25 years of experience in corporate America and small business, Will has worked with some of the world's most innovative companies and conducted hundreds of research studies to uncover the mindstate code. His best-selling book, Marketing to Mindstates, generated six figures in just six months of launching and is one of the leading resources on behavioral and science-based marketing today.
Will has won the Explore Award twice and the Grit Award for being one of the top 50 most innovative consultancies in the world. In addition to running three successful businesses, he writes for Forbes and teaches mindstate marketing courses at SMU and Texas A&M University.