About Will Leach
Best selling author and Mindstate® Group founder Will Leach has over 25 years of experience in corporate America and small business, Will has worked with some of the world's most innovative companies and conducted hundreds of research studies to uncover the mindstate code.
His best-selling book, Marketing to Mindstates, generated six figures in just six months of launching and is one of the leading resources on behavioral and science-based research and marketing today.
Will has won the Explore Award twice and an Ogilvy Award for successfully applying behavioral research to advertising. In addition to running three successful businesses, he writes for Forbes, has been featured on CNBC and Apple TV and teaches mindstate marketing at SMU and Texas A&M University.