Mindstate Group

Empowering Marketers to Increase ROI Through Behavioral Science

Marketing should provide you with consistent results, not headaches. We provide marketers with the resources they need to confidently apply behavioral design to their strategies.

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About Mindstate Group

Advertising in today’s crowded world can feel like gambling. You have to hold your breath every time you launch a campaign, waiting to see if this strategy is truly going to deliver the results you need. If it bombs, you feel like you’ve wasted time and money. If it succeeds, you’re relieved...until the next campaign rolls around and it starts all over again. 

When did marketing become so unreliable? 

At Mindstate Group, we know the secret to success isn’t more keywords, better targeting, or even a bigger ad budget. It’s communicating with your customers on a deeper psychological level. And that’s exactly what we’ll teach you how to do.

Mindstate Group follows a proven model grounded in behavioral science. As your behavioral marketing guide, we’ll teach you how to combine aspects of goal theory, motivational psychology, regulatory fit theory, and behavioral economics to create a timeless foundation that provides reliable results, again and again. 

The world may be full of unknowns, but your marketing shouldn’t be. Set up a free consultation today to team up with our mindstate experts, or check out our library of free resources to learn how to execute a mindstate-driven strategy on your own.

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What We Bring to the Table

Mindstate experts. We’re the foremost experts on Mindstate Marketing. We have the most experience building highly effective behavioral design strategies, and we have the results to back it up.
A background in business. We’ve been where you are, so we know exactly what you’re going through and what you need to regain control over your impact. 
Science-based design. We seamlessly blend behavioral science with design to get consistent lift from advertising. 
Massive collaboration. We’ll stick with you until you’re proficient and confident in your marketing.

The Mindstate Group Marketing Approach

Studies have shown that the vast majority of decision-making occurs at the emotional, subconscious level. 

While most marketing tactics are directed toward the rational part of the brain, Mindstate Marketing teaches you how to speak directly to the subconscious so you can instantly win over customers without any effort on their part.

This strategy is based on proven principles of behavioral science and psychology. If you can identify and intentionally target your customers’ unique mindstates, you’ll get better results—every time.

Buy the Marketing to Mindstates Book
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About Will Leach

Mindstate Group founder Will Leach knows how it feels to hold your breath every time you launch advertising—and how crushing it is when the campaign you worked so hard on crashes and burns. 

With over 25 years of experience in corporate America, Will Leach has worked with some of the biggest brands in the world and conducted hundreds of research studies. His best-selling book, Marketing to Mindstates, generated six figures in just six months of launching and is one of the leading resources on behavioral and science-based marketing today. 

Will has won the Explor Award (academy award for behavioral research) twice and the Grit Award for being one of the top 50 most innovative consultancies in the world. In addition to running three successful businesses, he writes for Forbes and teaches marketing courses at SMU and other institutions.


What Our Clients Say

“Mindstate Marketing is an amazing secret weapon for any marketer or business leader looking to understand their consumers better. The Mindstate Group has a gift for taking super complex theory plus years of experience and breaking it down into accessible concepts. Highly recommended!"

-Michael Messersmith, General Manager, Oatly

“Previous to working with the Mindstate Group, we saw lackluster marketing ROI and inconsistent customer engagement. That has all changed. Mindstate Marketing is a revolutionary approach to market research that provides real insight into peoples' behaviors. 

-J Downey, Former COO Quest Energy Mgmt. Group

Workshops That Take Your Marketing to the Next Level

You could waste time and money running marketing tactics that don’t provide a consistent ROI. Or, you can learn how to apply behavioral science to your marketing to get better results every time.

You’re only as good as your last campaign, so make it a good one. Attend a Mindstate Group Workshop and get the tools you need to get an expected lift from your marketing.

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