Advertising in today’s crowded world can feel like gambling. You have to hold your breath every time you launch new research or a campaign, waiting to see if this strategy is truly going to deliver the results you need. If it bombs, you feel like you’ve wasted time and money. If it succeeds, you’re relieved...until the next initiative rolls around and it starts all over again.
At Mindstate® Group, we know the secret to success isn’t more marketing, better targeting, or even a bigger ad budget. It’s communicating with your customers on a deeper psychological level. And that’s exactly what we’ll empower you to do.
Mindstate® Group follows a proven research and marketing model grounded in behavioral science. As your behavioral research and marketing guide, we’ll empower you with a simple method to combine aspects of goal theory, motivational psychology, regulatory fit theory, and behavioral economics to create a timeless foundation that provides reliable growth, again and again.
The world may be full of unknowns, but your research and marketing shouldn’t be. Check out our different programs, or check out our library of free resources to learn how to execute mindstate marketing to grow your business.
“Behavioral science is now a foundation in our research. This approach has led us to have a deeper understanding of who our target customers are and what their motivations and drivers are, which in turn has enabled us to refine and be more prescriptive with our sales and marketing efforts.”
—Barrie Stone, Product Manager, AdvanTech, Huber Engineered Woods
“We used to ask customers if they were willing to prescribe our brand without systematically attempting to decipher their goals and motivations. Now, we are looking through the behavioral economics lens to further understand why our customers and non-customers do what they do.”
—Rick Ortega, Director of Global Marketing, Merck
“A successful product is able to help resolve an unmet need of the consumer. Telling that story to potential customers can be challenging, even with a product that delivers meaningful value. By utilizing behavioral science, we can find ways to share this story in a meaningful way. It's changing the way we think about creative strategy.”
—Aditya Varanasi, Founder and CEO, Sophos Marketing
“We see significant potential in first determining our consumer’s motivation for the emotional purpose behind their goals, and then clarifying our approach to execution—either promotion or prevention based. Now, the trick is for us to execute this consistently across all of our marketing plans.”
—Marissa Jarratt, SVP, Marketing, and GM, Frozen Business Unit, Dean Foods
You could waste time and money running marketing tactics that don’t provide a consistent ROI. Or, you can learn how to apply behavioral science to your marketing to get better results every time.
You’re only as good as your last campaign, so make it a good one. Join one of our three behavioral science-based marketing programs and get begin your journey today.
As the foremost experts on behavioral science-based marketing, Mindstate® Group provides marketers with resources so they can apply Mindstate Marketing to their business. Our suite of services guides you through the complexities of behavioral science so you can create irresistible messaging that drives people to act.
