About Will Leach
MindstateTM Group founder Will Leach knows how it feels to hold your breath every time you launch advertising—and how crushing it is when the campaign you worked so hard on crashes and burns.
With over 25 years of experience in corporate America, Will Leach has worked with some of the biggest brands in the world and conducted hundreds of research studies. His best-selling book, Marketing to Mindstates, generated six figures in just six months of launching and is one of the leading resources on behavioral and science-based marketing today.
Will has won the Explor Award (academy award for behavioral research) twice and the Grit Award for being one of the top 50 most innovative consultancies in the world. In addition to running three successful businesses, he writes for Forbes and teaches marketing courses at SMU and other institutions.