Behavioral Intelligence That Thinks Like Your Customer — And Works Like a Team Member
We build AI-powered, emotionally intelligent brand personas that mirror how your customers think, feel, and act - so you can uncover deeper customer insights, make faster decisions, and influence at the executive level.
Insights Are Just Noise -
Until They Drive Action
You don’t lack data. You lack time, relevance, and depth. Static reports roll in late, filled with surface-level findings that leave you scrambling to find something meaningful—something strategic—before your next brand meeting.
Meanwhile, brands need sharper answers. Executives want instant clarity. And you’re stuck revising vendor decks instead of leading the conversation.
Traditional research
Misses the deep psychological drivers behind consumer behavior
Leaves you as the “order taker” instead of the strategic voice
Fails to connect insights to actionable marketing moves
The result? You stay reactive, not strategic. Your work becomes invisible. And your influence fades—just when the business needs you the most
Your Always-On Behavioral Intelligence Partner
Bevi turns your static research into an interactive EQ Brand Persona - an emotionally intelligent, always-available agent trained to think, feel, and interact with you just like a real customer.
Instead of static PDFs and delayed feedback, you get
Real-time, psychology-backed answers to your brand’s toughest questions so you can deliver deeper "why" insights that shape brand strategy.
Instant customer feedback on you ideas, messaging, and creative so you can be confident in every decision you make.
Strategic insights that make you the indispensable voice of the customer that has influence at the executive level.
Four Strategic Phases
01
Consumer Foundation
We analyze your existing research — or run a custom Decision Landscape study — to uncover deep psychological insights behind customer decisions.
02
Brand Foundation
A 45-minute brand discovery session plus key document review ensures your persona reflects your vision, values, and strategy.
03
Behavioral Engine Activation
We infuse your persona with proprietary behavioral science, enabling it to mirror your customers’ real-world decision-making.
04
Secure Delivery & Access
Your EQ Brand Persona is deployed in a SOC2-compliant portal — accessible 24/7 by your team for research, strategy, and marketing.
Six Ways Your Persona Works for You
Your EQ Brand Persona can:
Be My Customer
Interactive conversations with your brand persona
Be a Behavioral Researcher
Uncover psychological insights hidden in your research
Be an Ad Specialist
Review and tweak creative for maximum psychological impact
Be a Growth Strategist
Analyze growth levers for your brand
Be an Ideation Expert
Spark innovation grounded in behavioral science
Be a Copywriter
Review and fine-tune concepts and ads
What You Get
- Smarter Personas, Real Conversations – Interactive AI personas that think, feel, and decide like your customers.
- Six Roles in One Tool – Researcher, strategist, ad specialist, copywriter, and more—trained to support your team across the brand journey.
- Behavioral Intelligence Inside – Powered by decades of psychology research, delivering outputs sharper than any generic AI.
- Insights That Evolve – Learns from each project, so your strategies get smarter over time.
- Built for Your Brand – Trained on your consumers and brand, not off-the-shelf data.
- Instantly Usable – Plug-and-play setup, expert onboarding, and zero technical lift.
Why Teams Love Bevi
- Boardroom Ready – Elevates you as the voice of the customer with insights executives act on.
- Trusted Advisor Status – Win credibility with psychology-backed insights that go beyond data dumps.
- Time Back for Strategy – Automates the heavy lifting, freeing your team to focus on big decisions.
- Science, Not Just AI – Built on the proven Mindstate Model™, not generic algorithms.
- Reveals the Hidden Why – Surfaces subconscious drivers, emotional barriers, and blind spots other AI misses.
- Frictionless Adoption – No coding, no steep learning curve—just immediate value.
- Enterprise-Safe – Keeps your data private with secure, compliant systems.
- Scales with You – From quick-turn studies to long-term brand strategy, Bevi grows with your needs.
FAQ
How is Bevi different from traditional personas?
Bevi isn’t a static PDF. It’s a living, interactive AI agent that simulates how your customer thinks, feels, and decides — in real time. When you have a question, just ask and Bevi will tell you what you need to know. If you need a consumer POV on ads, just ask and Bevi will do that too.
What data do I need to start?
We can build from your existing research or conduct a custom Decision Landscape study to create your Consumer Foundation.
Is my data secure?
Yes. Your persona is deployed in a SOC2-compliant, secure environment.
How fast can we go live?
Most teams are live within 2 weeks.
Do I need behavioral science expertise?
No — we’ve built decades of behavioral science into Bevi so you can simply ask and act.
Can multiple teams use the same persona?
Yes — research, marketing, product, and strategy teams can all collaborate in one secure portal.
USE IT RISK FREE
No Long-Term Contracts.
No Lock-In.
Use Bevi on your terms—cancel anytime, for any reason, with zero hassle or pressure.
Because trust should be earned, not enforced.
TESTIMONIALS
What others are saying
"An amazing secret weapon"
"...an amazing secret weapon for any marketer or business leader looking to understanding their customer or gain an edge in transforming their strategy.
- Mike Messersmith
CEO, Tender Food
"Expectations were exceeded"
"I think all my expectations were exceeded in understanding Mindstates, but also the ability to apply it to my everyday work.
Chad Scurlock
VP Brand Marketing, First Watch
"Highly recommend this approach"
"We already see significant potential in applying behavioral science to determine our customer motivation and emotional purpose of our brand."
- Marissa Jarrett
CMO, 7 Eleven
"I can show you how Bevi works for your brand over a short call and demo. No obligations. No sales pitch. No pressure. Just a friendly call to hear about your company and decide if this makes sense for you." - Will Leach, Founder
Ready to Create an AI Persona That
Talks To You Like Your Customer?
Request your demo today and discover how Bevi can make you the strategic
voice your brand needs.
About Us
As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools needed to exponentially grow their brand using the power of behavioral science research and behavioral ai.
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