TriggerPoint is a behavioral research firm that specializes in identifying and influencing the nonconscious factors driving consumer behaviors. More importantly, TriggerPoint helps you apply these mindstate® insights to increase topline growth and marketing ROI.
Traditional marketing is based on guesswork. In other words, you have to hold your breath every time you launch a campaign, hoping you get the results you need. And if by chance it does succeed, you have no way of knowing that the strategy will work a second time.
TriggerPoint is different. As a Mindstate® Group company, we deploy the latest behavioral research methodologies to identify and target the four psychological factors driving all decision-making. This provides you with the insights needed for consistent marketing lift every time—and peace of mind knowing your marketing is backed by science, not assumptions.
Here’s how it works. We use behavioral science-based research methods to deeply understand your customers’ mindstates during key trigger points in the decision-making process. We then transform these behavioral insights into Mindstate® Marketing Blueprints: detailed roadmaps you can follow to design highly influential and highly persuasive marketing campaigns.
Ready to take back control of your marketing? Schedule a free consultation, and let’s work together to get you the ROI you deserve.
Here are a few of the ways TriggerPoint’s Mindstate® Marketing Blueprints have impacted our clients’ bottom line.
Each of our research methods link directly to our proprietary Mindstate® Marketing Blueprints. These blueprints give you the specifics needed to take immediate action to optimize your marketing communications for your customer's psychological mindstate in the moment of decision.
When people tell stories, they provide subconscious ‘signals and tells’ that help you identify their psychological drivers and overall mindstate®. Language Assisted Mindstate® Profiling (LAMP™) uses artificial intelligence to uncover these rich insights and gives you unparalleled insight into what drives your customer emotionally.
Our proprietary NLP model searches for keywords and phrases used by your customers that correlate back to each key mindstate®. Once analyzed, the AI system aggregates these signals and identifies the key mindstates used when making decisions.
Most of us think we make decisions based on logic or practicality. But in reality, our emotional subconscious makes the decision for us. So how can we determine what these drivers of behavior are when our customers aren’t even aware of them?
This form of qualitative, longitudinal, projective research involves activities hosted on digital platforms for several days. We interview customers using clinically validated projective methods like storytelling, 3rd party projections, personal narrative building and even free association to understand the real reason why people use a brand/product and what could make them change that decision. It’s a proven way to get inside your customers’ minds and discover insights you might not know exist.
A Behavioral Audit is a 5-step neurological + psychological analysis of the non-conscious primes, frames, and triggers embedded within customer touch-points. Behavioral Audits show you how well your marketing aligns with the key customer mindstates and provide specific guidance on how to optimize your marketing moving forward.
These 5 simple steps help you deconstruct your creative and your messaging to create content that instantly triggers customer engagement:
As the foremost experts on behavioral science-based marketing, Mindstate® Group provides marketers with resources so they can apply Mindstate Marketing to their business. Our suite of services guides you through the complexities of behavioral science so you can create irresistible messaging that drives people to act.
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