Every day, consumers are bombarded with around 5,000 advertisements, an overwhelming amount of information to process. To survive the over-concentrated world of advertising, our subconscious activates a powerful psychological filter that eliminates 87% of messages from ever reaching consciousness. This is great news for customers, but not for us marketers.
Thanks to this new psychological filter, the odds are stacked against you. Your message is drowned out by thousands of brands screaming for your customers’ attention. Tactics that worked in the past fail to cut through the noise, which makes your marketing results frustratingly inconsistent and unreliable.
You need something new to help you break through the filter: something based on actual science.
MindstateTM Group’s behavioral science-based resources empower marketing directors, researchers, and anyone else struggling to get their messaging heard and drive customers to act. And because all our methods are backed by proven behavioral science, you can feel secure and confident knowing your new messaging will deliver the results you need.
Humans subconsciously evaluate products by their ability to help them reach their goal. By identifying customers’ higher-order goals, we gain a deeper understanding of what drives their attention and focuses their actions.
Motivational psychology digs into the emotional “why” behind purchasing decisions. When we understand the intrinsic motivations driving people’s behaviors, we understand the real “why’s” behind their actions. And with this insight, we can create highly persuasive marketing that creates a real purpose to act.
This concept from social psychology enables marketers to easily frame their brands as the natural, intuitive choice for people to follow. And when choices feel natural and intuitive, they are most often selected and followed.
We all want our decisions to be fast and easy to make. That’s where behavioral economics comes in. Behavioral economics helps us identify the heuristics (mental strategies used to make quick decisions) driving people to buy or take action. When you know their top heuristics, you have the insights needed to trigger them to take action today.
The goal of behavioral-designed marketing is to identify your customers’ mindstates using in-depth research and hard data. Mindstates provide you with a clear understanding of who your customers truly are, how they think, and specifically what motivates them to make a purchase.
Each mindstateTM will have a slightly different messaging strategy and tactics you can use to tweak your messaging in a way that reaches your customers’ hearts and minds.
By targeting your audiences’ specific mindstateTM, you’ll make your campaigns significantly more effective. Your customers will be more engaged with your marketing, and you can feel confident knowing the results you achieve will be repeatable.
You shouldn’t have to feel anxious every time you launch a marketing campaign, wondering if it will actually move the needle and drive real growth. Schedule a free consultation with The MindstateTM Group and let our team of experts guide you in creating your custom MindstateTM Marketing blueprint to show you how to get more consistent results from your messaging.
With your behavioral science-based blueprint, you will be in the top 10% of marketers because you truly understand your customers’ behavioral drivers and with these insights you’ll have greater control over your marketing outcomes.