Many of us think making a video go viral is just a matter of the right content at the right time with the right amount of luck. However, I believe we underestimate the power of psychology in our ability to make videos that go viral. There is a hard science behind why content goes viral, and if we hone in on that science, we can increase our content's popularity.

On this episode of the Mindstate Marketing Hour, Steve Brown of ROI Online and I discuss why viral ads go viral and how marketers can make videos people can't get enough of.

Check out the video below.


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Topics: Behavioral Design, Pop Culture, Marketing to Mindstates, Social Media