What's the emotional trigger that is required to influence customer behavior, and how can marketers take advantage of these triggers in their creative?

On this episode of the Mindstate Marketing Hour, Steve Brown of ROI Online and I discuss the psychology behind decision making and consumer behavior, as well as the techniques you can follow to make customers feel more comfortable with your product or service.

Here's the video:

 

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Topics: Marketing to Mindstates, Marketing, Behavior Design, Mindstate Marketing Hour