Many businesses are trying to figure out how to appeal to their customers on an emotional level. Some companies believe that using the right marketing strategy can help them do this, but they often don't know where to start. It's important for them not only to create a compelling product or service, but also make sure that their branding and marketing appeals equally to both of your brain systems: the rational system and the emotional system.

In this episode of the Mindstate Marketing Hour Livestream, Steve and I will discuss how you can strategically appeal to both brain systems.

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Topics: Behavioral Design, Sales, Marketing to Mindstates, Mindstate Marketing Hour, Behavioral Science