It's important to start thinking about your marketing strategy differently. You need to make sure that you are optimizing your marketing for each stage of the shopper journey because each stage requires different approaches and tactics. It starts with understanding where people are in their path to purchase, how they're feeling, what they're looking for - and then tailoring your message accordingly. If you don't, you'll just be wasting money on ads that could have been targeted more effectively elsewhere.
In this episode of the Mindstate Marketing Hour Livestream, Steve and I will discuss how you can optimize your marketing for each stage of the shopper journey!
If you want to join these conversations live, be sure to follow Mindstate Group on LinkedIn. We post these videos live each Wednesday at 11 a.m. CST.