Not all brands make a clear difference in the world like nonprofits, medical research organizations, and companies that support heroes on the front lines. But when a brand's creative helps customers envision themselves as heroes, they'll see a bigger impact on their revenue and their customers' happiness.

On this episode of the Mindstate Marketing Hour, Steve and I discuss the importance of helping your customer become a hero so you can make a difference in their lives and on your bottom line.

Here's the video if you're interested:


If you want to join these conversations live, be sure to follow Mindstate Group on LinkedIn. We post these videos live each Wednesday at 11 a.m. CST.

Follow Mindstate Group on LinkedIn

Topics: Branding, Behavioral Design, Sales, Marketing, Mindstate Marketing Hour, Content Strategy