Not all brands make a clear difference in the world like nonprofits, medical research organizations, and companies that support heroes on the front lines. But when a brand's creative helps customers envision themselves as heroes, they'll see a bigger impact on their revenue and their customers' happiness.
On this episode of the Mindstate Marketing Hour, Steve and I discuss the importance of helping your customer become a hero so you can make a difference in their lives and on your bottom line.
Here's the video if you're interested:
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