No one starts a business just to make money. Of course, making money is something we all want to do. But companies don't exist to just provide paychecks. They exist to make a difference in the lives of the customers they serve.
On this episode of the Mindstate Marketing Hour, Steve and I discuss how brands can connect with their purpose and create a consumer strategy to recover from COVID-19 in the back half of 2020 and early 2021.
Watch the video below to learn more!
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