Grow Your Revenues & Your Brand with the MindstateTM Marketing Workshop

Register for the Nov. 10-11 MindstateTM Marketing Workshop Now

Don’t leave your content strategy and messaging up to chance. Apply behavioral science to design consistently effective content that drives people to act—in just 2 days.

For just $699, our MindstateTM Marketing Workshop will teach you how to directly apply behavioral psychology to message to your customer’s subconscious mindstateTM.

Nov. 10 – Part 1: (9-11AM and 1-3PM Central)

Nov. 11 – Part 2: (9-11AM and 1-3PM Central)

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What’s Included:Young woman presenting her idea to colleagues

 

You get a lot more than just lectures. Your registration includes:

  • Two days of live, professional instruction and activities led by the inventor of the MindstateTM Marketing Model - Will Leach.
  • MindstateTM Workbook to teach and guide activities throughout the sessions.
  • MindstateTM Worksheet to guide your content strategies in the future.   
  • A Mindstate Marketing Blueprint™ to activate future messaging tactics against. 
  • A digital copy of the best-selling book Marketing to Mindstates – the practical guide to applying behavioral design to research and marketing.
  • A follow-up, 30-minute call with Will to discuss implementing these concepts into your content strategy and messaging. 
  • Secret insights, stories and messaging techniques from Will and his team.
  • A review of your content LIVE with Will to give you pointers to use immediately. 
  • New skills and contacts who share a passion for mindstate messaging.
  • Access to the session recording for 30-days to take these principles in-house for your brand.

It’s everything you’ll need to apply the principles of science-based marketing with none of the headaches.

Register Now

 

close up hand of business creative staff presentation with organize chart diagram and work flow to client and friend

 

Workshop Schedule



MindstateTM Understanding

Day 1 – Nov. 10
9:00 -11:00AM - Lunch - 1:00 - 3:00PM 

  • Why Mindstates? The need for behavioral science in marketing
  • Goals: How to activate on your customers’ goals to focus their attention on your messaging
  • Motivations: How to prime an implicit, uncontrollable desire for your brand
  • Approach: Frame decisions to make them feel natural to your customers’ using their regulatory focus
  • Cognitive Biases: Create easy short-cuts in your marketing to trigger customers to act 

MindstateTM Application

Day 2 – Nov. 11
9:00 -11:00AM - Lunch - 1:00 - 3:00PM

  • MindstateTM Marketing: Don’t message to the person. Message to their mindstate!
  • Words Matter: Using your customer’s verbatims to identify their unique MindstateTM to message against 
  • Applying Mindstates to Messaging: Using Mindstate Marketing Blueprints™ optimize messaging for your customer’s subconscious
  • Learn from the experts: The story behind the development of Wicked Crisps.
  • Marketing Review: Have Will review your marketing LIVE to give you insightful pointers on how to apply the learnings immediately to your business.  

Note:  After each short module, there is an interactive activity for apply what you just learned using actual data and insights from our experience launching the world’s first behaviorally designed brand from the ground up - Wicked Crisps.

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Meet the Instructor

Will-Leach-Bio-Headshot_12

Will Leach

Chief Executive Officer

Upcoming Events

August Workshop

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September Workshop

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