If you’re aware of mindstates, you probably associate them with marketing. However, our mindstates don’t just influence the products or services we buy. They influence every single decision we make, from what you eat for lunch to who you vote for.

In fact, marketers use mindstates the least. The organizations that take advantage of mindstates the most are actually governments, influencers, and politicians.

Host M. David Green invited me to join him on his podcast, Hack the Process, a podcast about turning plans into action and building a sustainable business. David and I discussed the way subconscious motivations and higher-order goals influence the actions we take on a day-to-day basis—and how businesses can use mindstates to make purchasing easier.

Among other things, we talked about:

  • The moral line between behavioral science marketing and manipulation
  • Who can benefit the most from the book Marketing to Mindstates
  • How I used mindstates to write and edit a book
  • Why it’s important to understand how subconscious feelings influence behavior

Here’s the link to the podcast:


And if you’re interested in learning more about Marketing to Mindstates, get the Mindstate Marketing Starter Package. For $39.99, the comprehensive bundle provides you with all the tools you need to learn the basics of Mindstate Marketing and begin to apply these principles yourself. 

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Topics: Branding, Sales, Business Owners