Want to Drive Sales? The Answer is Behavior Design.
The following is adapted from Marketing to Mindstates by Will Leach.
Imagine you’ve stopped at your favorite local gas station for a quick lunch. As you park your car and walk up to the front door, your stomach rumbles. You’re famished.
As you walk in you’re immediately assaulted by familiar sights, sounds, and smells as you walk inside. All around you are viable options to quench your hunger and get you back on the road recharged for the rest of your workday. You start drifting toward the old reliable chip aisle when a new sign near the front of the store grabs your attention: 2 Hot Dogs for Just $1.29!