As you search for new strategies to apply to your business’s marketing, you have probably seen the term “proven” more times than you can count. But “proven” doesn’t always mean what it sounds. If a tactic did something at some point in time, some will claim it’s proven effective—even if it has fallen flat every other time a marketer has tried to use it.
I don’t know about you, but to me, it feels like the bar for “what works” in marketing is far lower than it should be. Marketers shouldn’t have to hold their breath every time they run a campaign. They should be able to feel confident knowing they’ll get the results they need every time.