When Marketing to Mindstates hit shelves in October 2018, I knew it would help marketers across the globe rethink the way they approached marketing. What I didn’t know would still be making waves two years later.
I had the great pleasure of joining Douglas Burdett on The Marketing Book Podcast, a podcast dedicated to sharing forward-thinking strategies from the world of marketing and sales. One of the biggest takeaways I had from the experience was this: The message in Marketing to Mindstates is timeless. Regardless of how much our country, economy, or society may change, biology remains the same.