In terms of marketing, context matters. Our decisions are highly influenced by our emotional state. So if you create a marketing campaign without taking into account the emotional context surrounding your customer, there’s a good chance you won’t see a return on that investment.
Earlier this week, I was thinking back on a conversation I had with Phil McGee of the Shoppernomics podcast back when Marketing to Mindstates was a new release. One of the main topics we covered was the importance of context in marketing.