Will Leach
on May 26, 2021 3:00:00 AM
The following is adapted from Marketing to Mindstates by Will Leach.
In the world of marketing, mindstates represent vast untapped potential.
For those unfamiliar with the term, a mindstate is a temporary state of mind when a shopper shifts from rational to emotionally driven decision-making. In these moments, people often act irrationally and against what we would expect based upon past purchases or behaviors.
