As you search for new strategies to apply to your business’s marketing, you have probably seen the term “proven” more times than you can count. But “proven” doesn’t always mean what it sounds. If a tactic did something at some point in time, some will claim it’s proven effective—even if it has fallen flat every other time a marketer has tried to use it.


I don’t know about you, but to me, it feels like the bar for “what works” in marketing is far lower than it should be. Marketers shouldn’t have to hold their breath every time they run a campaign. They should be able to feel confident knowing they’ll get the results they need every time.

That’s what drew me to psychology and mindstateTM marketing. The results can be replicated. You don’t have to guess, assume, or hope for the best.


I’ve long been a fan of The Brainy Business Podcast, a podcast that digs into the psychology of consumer buying behavior and provides tips on how to apply behavioral design to businesses of all kinds. So I was thrilled to discuss Marketing to Mindstates on episode 88 of the podcast earlier this year.


Host Melina Palmer and I had an excellent discussion about why marketing strategies need to be based on science and hard data, not intuition. We also discussed:


  • What I learned about behavioral economics during my time at PepsiCo
  • The science that makes up MindstateTM Marketing
  • How this science can help you get better, more predictable results
  • The nine motivations that make us mindstates
  • Why the small details are just as important as the bigger picture


Here’s the episode if you’re interested:

If you want to apply behavioral strategies backed by years of scientific research, attend a MindstateTM Marketing Workshop. Our team will give you an in-depth breakdown of Mindstate Marketing and provide you a practical system to get better, more consistent marketing results.

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Topics: Podcast, Behavior Design, Motivation