Will Leach
on Nov 14, 2020 1:46:15 PM
The following is adapted from Marketing to Mindstates by Will Leach.
As a marketer, your first job is to understand the goals of your consumer.
Why? Because goals direct all actions and behaviors. A goal reveals the discrepancy between where the consumer is now and where they want to be.
As the foremost experts on behavioral science-based marketing, MindstateTM Group provides marketers with resources so they can apply MindstateTM Marketing to their business. Our suite of services guides you through the complexities of behavioral science so you can create irresistible messaging that drives people to act.
