Being an entrepreneur is not for the faint of heart. I know that more than anyone.

When I made the jump in 2012, being a business owner was the last thing on my mind. But I knew I had something that people could benefit from, so I ran with it. And at first, it was a huge mess.

One of the things that helped me get through problems during this difficult stage in my career was knowing that I wasn’t alone. So when James P. Friel and Dean Holland reached out to me to be a guest on the Just the Tips podcast, I thought it was the perfect opportunity to share my personal journey.

For entrepreneurs who want to take their business to the next level, Just the Tips is the podcast to beat. This podcast helps business owners gain quick, valuable insights they can apply to their business right away.

In addition to discussing the challenges of being an entrepreneur, the guys and I also talked about:

  • The basics of behavioral science-based marketing
  • The 9 human motivations we all experience
  • An example of Mindstate Marketing in action

Here’s the podcast if you’re interested.


If you want to learn more about the processes I talked about in this podcast, get the Mindstate Marketing Starter Package. For $39.99, the Mindstate Marketing Starter Package provides you with all the tools you need to learn the basics of Mindstate Marketing and begin to apply these principles yourself. 

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Topics: Podcast, Marketing to Mindstates, Behavioral Science, Business Owners