Neuroscience isn’t something many marketers keep up with, but it should be.
Neuroscience helps us understand how our marketing creative will be received—and how it will impact our customers’ perceptions of us and the products we sell. When used correctly, it can tell you what’s going to happen in the first one-twentieth of a second.
But neuroscience on its own won’t impact your marketing ROI. You need to marry it with behavioral psychology to get the best results possible.
I was honored to join author Roger Dooley on Brainfluence, a podcast dedicated to helping marketers, entrepreneurs, and C-Suite executives improve their business using science and data. During our conversation, we discussed how you can use neuroscience and behavioral science to make tweaks to your creative to drive consumer behavior.
In addition to discussing the importance of neuroscience from a marketing perspective, Roger and I also talked about:
- The nonconscious decisions we make every day and why they matter
- Why targeting a personality type or persona doesn’t work
- The problem with trusting market research
- And more
Even if neuroscience is outside your realm of understanding (or behavioral science, for that matter), you’ll gain some key insights into the importance of applying science to your marketing rather than relying on intuition alone.
Here’s the podcast if you would like to check it out:
If you want to apply behavioral strategies backed by years of scientific research, attend a Mindstate Marketing Workshop. Our team will give you an in-depth breakdown of Mindstate Marketing and provide you a practical system to get better, more consistent marketing results.