Will Leach
on Apr 9, 2021 8:00:00 AM
The following is adapted from Marketing to Mindstates by Will Leach.
When marketers conduct consumer research, they often ask their customers what they “think” about an idea or advertisement and how they’ll act in the future. There’s a problem with that approach...
As the foremost experts on behavioral science-based marketing, Mindstate® Group provides marketers with resources so they can apply Mindstate Marketing to their business. Our suite of services guides you through the complexities of behavioral science so you can create irresistible messaging that drives people to act.
