Will Leach
on Sep 21, 2020 2:10:37 PM
This blog is modified from an article on Forbes. You can read the original here.
In 2017, Donald Miller wrote what I consider one of the most impactful marketing books of the decade: Building a StoryBrand. The book recognizes that in today's complex and cluttered world, building a simple, compelling, and, more importantly, a clear messaging strategy is the difference between being noticed versus falling on deaf ears.
